We don't guess who your voters are.
Before your campaign spends a dollar, we've already mapped the electorate: who votes in your kind of race, who gives, who's persuadable, and where they live — to the precinct.
Target voters identified in one Ohio senate district (222,647 registered, filtered to the households that decide a Republican race). Built in a day, from public voter files.
Three steps, one map.
We load your district.
Public voter file + vote history + public records — legally obtained, per your state's rules.
We score every household.
Party-primary participation, turnout propensity, donor history, persuasion signals — ranked by precinct.
We hand your ads a map.
Every dollar of the Air War points at the households the model says matter. Nothing wasted on people who'll never vote your ballot.
Not a talking point. A working tool.
It's a real tool, not a talking point.
Most firms your size say "data-driven." We show you the actual universe count and the actual precinct map.
Built for down-ballot.
National vendors model presidential turnout; we model who shows up for a county auditor primary in an off year.
Yours, siloed, never resold.
Your file is built for your race and stays there. We don't sell audiences as a product.
Four capabilities. One pipeline.
Voter Universes
Custom voter lists stratified by party, turnout history, geography, donor status, and behavioral signals — built for your specific race.
Ad Audiences
Voter universes synced to Meta Custom Audiences and Google Customer Match. Your voter targets show up in your ad account, not ours.
Field & Door Lists
Prioritized canvassing lists by precinct, walk-order optimized, with appended phone numbers for phone bank integration.
Race Reporting
Precinct-level historical results overlaid on your universe — base, persuasion, and mobilization precincts, clearly marked.
How campaigns actually use The File.
Replace NationBuilder for $6.50/mo
What a small campaign gets from The File instead of a national CRM subscription.
Use Case 02Finding 370 Hidden Republican Voters
Persuasion modeling surfaces likely-R households the campaign didn't know existed.
Use Case 03Why Precinct-Level Data Still Matters
County-wide averages hide the precincts that actually decide a close race.
Use Case 04Voter-File Meta Audiences, No Agency Markup
Hashed-match audiences built directly from the voter file into your own ad account.
Use Case 05Why One Universe Isn't Enough
Base, persuasion, and turnout universes need different lists — and different ads.
Use Case 06Columbus Suburbanization: IRS Migration Data
Tracking in-migration to model how a fast-growing district's electorate is shifting.
Use Case 07Knowing When Your Opponent Buys Ads
Public ad-buy filings as an early warning system for opponent spending.
Use Case 08Rule-Based Swing Voter Identification
A transparent, rule-based method for flagging persuadable voters — no black box.
Compliance note
Voter-file access follows each state's law — some states are free and public (OH, NC), some require candidate/committee sponsorship. Where a file must be candidate-obtained, we operate as your campaign's vendor under that access. We never scrape platforms or handle data in ways that risk your accounts.
See your district mapped.
Thirty minutes, free. We'll show you what The File finds in your district — and what it costs.
Book the strategy call