Last race: won a five-way primary by +695 votes on $4,702 in ads
Down-ballot races are decided by a few hundred voters.
We find them.
Bull Moose Strategy builds the digital operation for county and statehouse campaigns — with the voter-level targeting big firms reserve for Congress, at prices published right on this page.
30 minutes, free — you leave with a plan either way.
Down-ballot is the loneliest race in politics. It doesn't have to be.
- The national firms won't return your call — your race is "too small" for their minimums.
- Your website was built by a volunteer, and every voter who visits can tell.
- You're guessing which precincts matter, because no one has ever shown you the data.
- Every vendor quote you've gotten starts with "well, it depends."
You don't need a bigger machine. You need a guide who's built one for exactly your kind of race — and shows you the price before you ask.
Kelly Fitzgerald — Founder
Marine, Iraq veteran, based in Granville, Ohio. When you call Bull Moose, the person who answers is the person who runs your program — not an account coordinator reading your file for the first time.
Book the call
Thirty minutes, free. You talk; we map the race — opponent, margins, money, clock.
Get the plan
Targets, budget, timeline, and the exact price — in writing, within days. Yours to keep either way.
Launch in days
Site live, voters mapped, ads running — with weekly reporting you can read in two minutes.
Everything a down-ballot race needs. Nothing it doesn't.
The Build
A campaign voters can find, trust, and give to.
- Professional site, live in days
- Donation rails — WinRed / Anedot
- Email program & list growth
- Compliance-clean from day one
The File
Our proprietary voter-intelligence platform.
- 35,953 targets mapped in one district
- Precinct-ranked persuasion universe
- Early-vote & absentee chase lists
- Donor-history targeting
The Air War
A real media plan, built to your goals — not a boosted post.
- Media plan: channel mix, budget, flighting calendar
- Audience strategy built from The File
- Built, trafficked & optimized in-platform
- Weekly reporting you can actually read
Every other firm makes you book a call to hear a number.
Here are ours.
Same prices for every candidate, since day one. Ad spend goes to the platforms, not to us — you see every receipt.
Ads Only
- You have a site — we bring the reach
- Google + Meta on your voter file
- Geo-precise district targeting
- Weekly reporting
The Blitz
- Full build in under a month
- Site + donations + email
- The File: your district mapped
- Ads from launch to election day
- The exact Van Buren program
Campaign Ready
- Two to three months of runway
- A/B testing + video creative
- Email program + opposition research
- Everything in The Blitz, deeper
County party committee? Ask about The Party Machine — $2,500 setup + $500/mo for the whole organization.
Asked constantly.
Is my race too small for you?
What does the ad money actually buy?
Do you work with Democrats?
What if I only need a website?
Who actually does the work?
Thirty minutes. Free.
You leave with a plan either way.
Tell us the race. We'll show you the targets, the budget, the timeline, and the price — and if we're not the right fit, the plan is yours to keep.
Book the strategy callOr email fitz@bullmoosestrategy.com — a human answers.