Everything a down-ballot race needs. Nothing it doesn't.
Three jobs. We can do one, two, or all three — and we'll tell you honestly which your race actually needs.
The three services
The Build
A campaign voters can find, trust, and give to.
- Professional website, live in days — not a template a volunteer half-finished
- Donation processing on WinRed or Anedot, set up compliance-clean
- Email program: welcome series, list growth, small-dollar asks
- Every disclaimer and "paid for by" line correct from day one
The File
Our proprietary voter-intelligence platform. See the deep dive →
- Your district's target-voter universe, mapped to the precinct
- Persuasion ranking: who's movable, who just needs turning out
- Early-vote and absentee chase lists, refreshed through election day
- Donor-history targeting so fundraising asks hit the people who actually give
The Air War
A real media plan, built and run like the big firms do it. See the full breakdown ↓
- Media plan built to your goals: channel mix, budget, flighting calendar
- Audience strategy pulled straight from The File — not guesswork
- Built, trafficked, and optimized in-platform through election day
- Weekly plain-English reporting — every dollar receipted
A real media plan, built and run like the big firms do it — aimed at the voters who decide your race.
Most down-ballot campaigns boost a post and call it advertising. We build you an actual media plan: goals turned into a channel mix, a budget split, and a flighting calendar — then we stand it up, run it, and report it in plain English. The same discipline national campaigns pay agencies six figures for, sized and priced for your race.
Media plan built to your goals
Name ID, persuasion, or turnout — translated into channel mix, budget allocation, and a week-by-week flighting calendar tied to your budget and ballot deadline.
Audience strategy, not guesswork
Targeting frameworks built off The File: who's persuadable, who needs turning out, which precincts, which segments.
Built and run in-platform
Campaign structures, creative trafficked, conversion tracking tagged and verified — then managed for pacing and optimization through election day.
Reporting you can actually read
Weekly: what ran, who it reached, what it cost, what we changed and why. Every dollar receipted.
One strategic point of contact
The person reading your numbers is the person who built the plan.
Channels that scale with the race.
Core — every plan
Google Ads + Meta — search, display, video, social, geo-precise to your district. Run in-house.
Programmatic display & native
StackAdapt and the open-web DSP ecosystem — extends reach across the open web when budget and race warrant it.
Connected TV & streaming
Deployed through the programmatic marketplace — CTV/streaming reach for competitive general-election and chamber-control budgets, run through the best available inventory. No vendor lock — we use what performs.
Every client gets the planning discipline — goals, mix, audience, flighting, measurement — no matter the budget. The channels scale with the race: a lean county primary runs on Google and Meta; a targeted general-election budget unlocks programmatic and CTV. We build the plan your race can afford and win on, and we say so up front.
The Air War and The Build run on these channels.
Each one has its own deep-dive page — how it works, what it costs, what compliance requires.
Not sure which you need?
Thirty minutes, free. We'll tell you honestly which of these your race actually needs — and what it costs.
Book the strategy call